You have read the stories, and have heard others say over and over again that you must streamline your hiring process in order to attract job candidates. However, have you heard or even considered that you must treat your hiring process similar to a marketing funnel? Most likely not!
Since you are a hiring manager, you probably are not aware of the similarities between your hiring process and a marketing funnel. In marketing, the marketing funnel is referenced constantly. It is the “funnel” a potential customer is put through, before becoming an actual customer. Think about your hiring process – it is a funnel you are putting potential job candidates through, to see if they are the right candidate to hire.
The marketing funnel typically consists of 5-6 states, as does your hiring process:
- Stage 1 – Awareness: job candidates are drawn into this stage based on your marketing efforts of the job ad.
- Stage 2 – Interest: those candidates that show interest in the position will move into this stage.
- Stage 3 – Consideration: this is where the candidate will consider the position you have to offer. They will research the position and your facility.
- Stage 4 – Intent: this stage includes candidates that are ready to apply for the position.
- Stage 5 – Evaluation: in this stage the candidate will do additional research, have an interview, and continue evaluating the facility for possible employment.
- Stage 6 – Decision: this is where your candidate will decide whether to work for you.
As you can see, your hiring process is very similar to a marketing funnel. Your job candidates are going through this funnel, which is why it is important that you understand your hiring process is nothing more than a marketing funnel.
When you align your candidate recruitment to your hiring funnel, your process will become simple. Healthcare is constantly evolving, isn’t it time your hiring process did too.
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