It is no secret that hiring managers today are struggling to find qualified senior care workers.  As workers continue to retire, focus is turned to the younger generations to pick up the load.  With so much changing, it is imperative that you find new ways to attract today’s senior care workforce.  Here are a few tips to keep in mind:

  • Job candidates today are looking for more than just a paycheck. You must find ways to engage the workforce, which will attract qualified candidates.  Your engagement and retention strategies must change from years past and incorporate what the younger generation is looking for – flexibility, training, and growth.
  • Company culture was something rarely talked about in years past, however, in today’s job market, it is extremely important. Make sure that your company culture is one that job candidates will gravitate to.  Use your culture as part of your branding, marketing, and job ads.
  • Gone are the days of the evaluation and here to stay is the individualized feedback. Candidates and workers today want to get immediate feedback on their performance, both good and bad.  They are focused on advancing, therefore, the immediate feedback is important to them.  Make sure that you have a good feedback system in place.
  • Whether you consider technology advancement a friend or a foe, it is inevitable that you will need to embrace it at some point. The younger job candidates today live and breathe technology, therefore, if you want to attract them, you must be up to date on your technology.

Many facilities are finding unique ways to attract and retain job candidates today.  Many are using some of the tips above to relate and connect with their younger candidates.  Whether you use some of these tactics or develop your own, the important thing to remember is that you cannot continue doing what you did in the past and expect the same results.

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