When a lot of businesses think about their social media presence, their minds immediately go to platforms like Instagram, Facebook, and Twitter. But for many industries—including senior care—LinkedIn is just as important, if not arguably more so. 

Why? LinkedIn is not only the go-to platform for business information, but it’s also an opportunity for you to define yourself as an industry expert and thought leader. 

Polish Your Company Page

For many people—including potential clients and applicants—LinkedIn may be the first impression they have of your business. You not only want to make sure that they are able to find all of the information that they may be looking for, but you want to present yourself in a professional and favorable way. 

This means that you need to have all of the information fields filled out: Your company name, logo, website, industry, size, about section, etc. Make sure that your logo and cover image are high-res and visually appealing. 

Post Relevant Content, Regularly 

Companies that post at least once a month are proven to enjoy not only more page views, but also receive more followers. Even better, aim to post twice a week. However, it’s important that you do not sacrifice quality for quantity—doing so will ultimately do more harm than good. 

Aim to post proprietary content in addition to reposting articles that are relevant to the industry. But always remember to add value: If you are going to repost an article, make sure to include your own takeaway or insight in your written description.  

Actively Engage Potential Candidates 

This platform can be an amazing resource for when it comes to reaching and attracting job candidates. This is one of the most valuable aspects of LinkedIn, and why the first two tips are so important—your company needs to come across as one that people want to work for. 

Keep in mind: You do not need to have an open position in order for you to have ongoing conversations with interested parties. It’s good to be continually building these relationships so that you’ll be able to reach out to qualified leads when the time comes. 

You can do this in two ways. The first is to search for individuals with specific backgrounds or skillsets and reach out to them directly. LinkedIn makes it more than easy to do this. You can also post open positions that interested parties will be able to search for. Don’t forget to refresh your listing every couple of weeks so that your post continues to show up in searches.  

Get Your Team On-Board

It helps to have your whole team active on LinkedIn. This means asking your employees to complete their profiles and connect to your company page. Consider having content creation as part of some of your job descriptions and encourage your employees to engage with the materials that you post. 

Make LinkedIn Work for You 

An active LinkedIn presence can make a huge difference. Not only when it comes to your industry reputation, but also in terms of attracting potential clients and employees. 

Is it a lot of work? Yes. But the majority of the effort is upfront, and then it’s all about maintenance. Plus, the benefits will more than make up for the time spent.